The Communication Scarcity in Agriculture

Purchase on Amazon | Purchase on Kindle Recent years have shown an extraordinary shift in our country. For most of history, people were content with their food as far as it was abundant, affordable and safe. Today? Not so. The general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, [...]

Science communication vs. communication

What is communication? It kind of schmoozes into marketing and public relations. It creeps around the fringe of management. It haunts sales. It can be private, public, inward, outward. It's a science, but wait it's an art. Communication is everywhere and often nowhere. It's well-defined and ill-defined. It's ignored when all is good yet mourned and [...]